Hyaluronic acid: the secret of youthful skin

What is hyaluronic acid?

Hyaluronic acid is a fascinating substance that can naturally be found in our bodies, with a concentration of more than 50% in our skin. It is produced by connective tissue cells and can store up to a thousand times its weight in water. This ability is the key to fighting fine lines and wrinkles.

For how long does our body produce hyaluronic acid on its own?

Our body does not stop producing hyaluronic acid for our entire lifetime. However, from the age of 25, its production gradually reduces and by the age of 60, only one-tenth remains. In order to maintain it and prevent sagging skin, it should be replenished with products that contain a substance identical to the one naturally produced by the body. That way you can make sure to maintain the skin's moisture reserves.

How is hyaluronic acid used in cosmetic products?

Hyaluronic acid provides suppleness and firmness to the skin due to its exceptional water-retaining properties. In addition, it supports collagen fibers and structural proteins which leads to smoother and firmer looking skin. Fine lines start to reduce, the face becomes plumper and the complexion youthful and fresh. This is the reason why hyaluronic acid is recommended by dermatologists.

How is hyaluronic acid used at asambeauty?

The effectiveness of hyaluronic acid has been proven. It plays an essential role in our product lines which is why we have even developed a patented hyaluronic acid complex for all of the AQUA INTENSE® products of our M. Asam brand. By combining it with a fragrance-free formula, we have designed a range with an outstanding moisturizing power for dry and sensitive skin.

Where does this hyaluronic acid complex get its effectiveness from?

Thanks to this complex, hyaluronic acid is better absorbed by the skin. It includes short and long chain molecules, encapsulated hyaluronic acid and escin. The long-chain hyaluronic acid provides instant hydration and immediately plumps the skin, while the encapsulated and short-chain molecules penetrate the deeper layers of the skin and act on more noticeable lines. As for escin, it blocks the degradation of hyaluronic acid. The result: it penetrates even deeper into the skin, moisturizes it intensely, gives it new youthfulness and firms it up thanks to its firming properties.