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„Sustainability, conservation of resources and a respectful, fair treatment of our environment are firmly anchored in our corporate culture which is successfully pursued every day at asambeauty. “

— Marcus Asam


All of our actions are aimed at protecting the environment along the entire value chain and further reduce negative impacts.

Quality Made In Germany

Beauty Solutions For Everyone

On the daily latest formulas are created in our in-house development and research laboratory. The extensive and important quality assurance is carried out here and the scientific proof of active ingredients is documented. Skin tolerability tests are controlled and evaluated by external dermatological institutes.

Verified Quality

Strict controls of the raw materials in the analysis phase, dermatological tests, testing and confirmation of the effectiveness by external laboratories - every product undergoes numerous endurance tests until it is ready for the market.

Our Philosophy

You are beautiful.

We combine the best technology with nature and therefore develop high-quality products out of deep passion for beauty. We make thoughtful efforts to harmonize our business activities in all areas of the value chain with the best possible, resource – conserving approach.


Own Research & Development

Future-Oriented Research

Good is never good enough for us. That is the reason why we support scientific work on specialized topics such as conservation or exchange of liquid microplastic. We cooperate with renowned scientific institutes and collaborate with suppliers in the development of new textures and raw materials – everything for natural, responsibly produced cosmetics in the future.


All raw material used are carefully selected and strictly tested regarding quality, origin, and tolerability. It goes without saying that NO ANIMAL TESTING is carried out.

Own Production Facilities

From One Source

Production facilities in Beilngries and Steinach in Bavaria, production of our own commodities in the family's own production site in Landau in the Palatinate: producing everything from one source and in our own country means short distances and conservation of resources.


The many years of experience of our employees enable us to continuously modernize production processes and to constantly manufacture our products in the best quality possible.

Best of Nature & Technology

Best Ingredients

The unique interaction of selected plant-based and state-of-the-art high-tech active ingredients makes customers appreciate the effect of our products worldwide. We follow this hybrid cosmetic approach in our in-house research and development laboratory on the daily.

Predominantly Vegan

The majority of our products are vegan. We abstain from ingredients that are derived from animals. However, due to the very beneficial properties, we use beeswax and propolis in some formulations.

In addition, our Products are 100 % free of Parabens, Paraffins, Mineral Oils, Aluminum Salts and solid microplastic particles.


Resource-Conserving Production

To protect our environment, resources are used as sustainably and carefully as possible. Raw materials are obtained from selected suppliers who adhere to strict guidelines regarding sustainability in extraction and processing. Returns are handled in a resource-saving manner. Continuous optimization of logistics and transportation contribute to a steady reduction of CO² emissions.

No Animal Testing

Of course, all products have always been and will always be FREE OF ANIMAL TESTING. In 2013 animal testing was generally prohibited throughout the EU and applies to the product itself as well as the raw materials contained.

US Resource-Saving


Sustainability, resource conservation, respectful and fairness are firmly anchored in our corporate culture. Asambeauty stands for and sticks to these values out of genuine conviction.

No Animal Testing

The majority of our products are vegan, as we do not use any ingredients derived from animal substances. Our products have not been and will not be tested on animals. Furthermore, animal testing for cosmetics has been prohibited in the EU since 2013.

Further Questions

Do you have a question? Find all the answers to the most frequently asked questions in our F.A.Q.

For further questions or concerns, use the form below and we will assist you as soon as possible!

Find the Contact Form here

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Easy & Secure Payment

Delivery within  -  business days

Delivery within 2 - 6 business days

30 Day Return Policy

30 Day Return Policy